In recent months I've been invited to work with other community members and a team of consultants to develop a 'brand' image for the newly amalgamated Armidale Regional Council and yesterday was invited to the brand's launch in the Beardy Street Mall outside the courthouse.
Here's the Council Administrator, Dr Ian Tiley, introducing the launch, backed by the core slogan: 'unleash the opportunities'. Ian and I were linked on LinkedIn long before he was appointed administrator by the NSW State Government, and he did his doctorate at UNE supervised by one my colleagues there.
The event was watched by a fair crowd of people, some seated but most, like me, standing .
You can see in the first two pictures and the one below the Council's logo - a stylised capital A in the shape of a multicoloured triangle, which has all sorts of symbolism represented by colours and internal lines.
Here is the consultant team about to explain their decisions / recommendations developed in conjunction with me and other team members.
And the ceremony was recorded for posterity ... and I presume some TV channel.
And, at the end, we saw a movie featuring a local school-kid (his mother beaming in the audience) with the new logo and his T-shirt and skate-board navigating his way around town - mostly on the skate-board. I guess the symbolism here was that we're entering a new world which is opening up opportunities for young people.
AS
Here's the Council Administrator, Dr Ian Tiley, introducing the launch, backed by the core slogan: 'unleash the opportunities'. Ian and I were linked on LinkedIn long before he was appointed administrator by the NSW State Government, and he did his doctorate at UNE supervised by one my colleagues there.
The event was watched by a fair crowd of people, some seated but most, like me, standing .
You can see in the first two pictures and the one below the Council's logo - a stylised capital A in the shape of a multicoloured triangle, which has all sorts of symbolism represented by colours and internal lines.
Here is the consultant team about to explain their decisions / recommendations developed in conjunction with me and other team members.
And the ceremony was recorded for posterity ... and I presume some TV channel.
And, at the end, we saw a movie featuring a local school-kid (his mother beaming in the audience) with the new logo and his T-shirt and skate-board navigating his way around town - mostly on the skate-board. I guess the symbolism here was that we're entering a new world which is opening up opportunities for young people.
AS
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